Multimedia (multi-image) setup for the 1988 Ford New Car Announcement Show, August 1987, Detroit, MI On August 10, 1966, Richard Albarino of Variety borrowed the terminology, reporting: "Brainchild of song scribe-comic Bob (' Washington Square') Goldstein, the 'Lightworks' is the latest multi-media music-cum-visuals to debut as discothèque fare." Two years later, in 1968, the term "multimedia" was re-appropriated to describe the work of a political consultant, David Sawyer, the husband of Iris Sawyer-one of Goldstein's producers at L'Oursin. By combining these art forms, Wagner believed the most profound art could be made. He looked down on the Grand Opera at the time, which emphasized individual talent, rather than the complete work as a whole. Wagner strived to combine multiple art forms- opera, drama, music - to create a perfect synthesis on stage. While the term didn't exist yet, the idea of multimedia could be taken back to when the 19th century composer Richard Wagner believed in the concept of Gesamtkunstwerk, meaning 'total artwork'. Goldstein was perhaps aware of an American artist named Dick Higgins, who had two years previously discussed a new approach to art-making he called "intermedia".
The term multimedia was coined by singer and artist Bob Goldstein (later ' Bobb Goldsteinn') to promote the July 1966 opening of his "Lightworks at L'Oursin" show in Southampton, Long Island.
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